Piloting Growth for Fintech Startup Fruitful

Background

The early team at fintech startup Fruitful knew they were on to something.

Fruitful had developed a novel, holistic approach to providing financial advice to millennials without the stuffiness and investment minimums of traditional financial advisors. Early members were raving about the product, and the team decided it was time to get serious about acquiring customers. 

“Growth marketing at Fruitful was virtually non-existent,” said Fruitful co-founder and head of strategy Adam Danker.

Solution

Fruitful considered a range of options for launching marketing capabilities and ultimately decided to work with Bowery Growth principal Nate Joseph.

“Bringing on fractional growth leadership was really helpful in gut-checking formative decision-making and avoiding pitfalls that could’ve resulted in wasted time or resources,” Danker explained. “Nate’s perspective and comfort within the unstructured environment of a startup helped us prioritize where to start building a growth marketing foundation.”

Results

Bowery Growth’s and Fruitful’s efforts to accelerate customer acquisition paid off.

The joint team launched acquisition programs, proved the viability of a “self-serve” signup funnel, and then expanded beyond initial channels to enable growth via a more diversified mix of tactics.

“[Bowery Growth] helped us establish our core channels and 10x our member base, rapidly,” said Danker.

Danker continued, “Nate’s combination of both breadth and depth of knowledge was unexpectedly valuable … If you’re a startup looking for thoughtful growth expertise, working with Nate is a no-brainer.”